Girl Scouts redesign cookie box

Bret Bevens, PDT Sports Writer

November 25, 2012

Wayne Allen

PDT Staff Writer

It’s been 13 years since the Girl Scout cookie boxes have been redesigned. According to the Girl Scouts, the boxes not only have a new look but a new purpose. The purpose of the new boxes are to elevate the significance of the $790-million program.

“We refreshed our brand in 2010, we updated our logo, we changed our font that all goes along with updating the whole Girl Scout experience. The Girl Scouts have had to reinvent themselves over the last five years or so, to be relevant and to be appealing to girls today,” said Sara West, Public Relations Director, Girl Scouts of Ohio’s Heartland Council.

According to released information, ‘the new package design captures moments that show the power of girls working together as they engage in common Girl Scout activities: helping at a community garden and food pantry, painting murals, learning karate, kayaking, dancing, public speaking on issues affecting girls, and the Girl Scout Cookie Program.’

West said the timing of the new boxes was a matter of using up existing inventory.

She said orders will start being taken Jan. 17 for cookies in the newly designed boxes.

“Our council, along with Girl Scout councils across the country, is thrilled to feature the newly designed cookie boxes for our cookie program next year,” said Tammy H. Wharton, CEO of Girl Scouts of Ohio’s Heartland Council in a released statement. “The new boxes feature information that’s important to share with people who support Girl Scouting by buying cookies, and they convey the new Girl Scouts as the leadership program that it is.”

According to West in Scioto County there are 526 Girl Scouts and in 2011 they sold a collective 81,974 boxes of cookies.

For more information and to find out when Girl Scout Cookies are available near you, visit www.girlscoutcookies.org.

Wayne Allen may be reached at 740-353-3101, ext. 228, or wallen@heartlandpublications.com.